We are three months into 2017, and we already know the year is bleak for the start-up ecosystem in India. With rising competition from the overseas market, it is becoming extremely difficult for Indian start-ups and young entrepreneurs to thrive in these competitive conditions. While securing a sizeable amount of funding is one way to go, more preference must be given to the marketing options one can seize to become successful.
Marketing is the impetus in helping the brand or organisation gain recognition, where there are millions of fishes in the ocean of start-ups. It is also evident that one’s potential customers have already found their brand of liking, making it evidently more difficult for newbies to thrive. While having skilled personnel and utilising seamless technologies is important for customer experience, young entrepreneurs must pay more heed to marketing, especially on the digital front. Entrepreneurs must open their eyes to operating on shoe-string budgets, which opens doors for efficient digital marketing, to help the dream stay afloat.
One of the key aspects of digital marketing, which has often been ignored by entrepreneurs across the world is SEO. In the nascent stages of any business, young entrepreneurs must focus on finding their place in the market with the help of branding and digital marketing. With the help of digital marketing, brands can position themselves as niche and cater to the specific requirements of the audience. Upon identifying their niche, startups must focus utilising proven and advanced SEO techniques that ensure they are positioned well enough to be visible in the online space. It is a known fact that most online users never go beyond the first, and the few who do, do not go past the second page, thereby making it extremely important for companies to employ effective SEO techniques.
SEO is one of the few ways to achieve widespread recognition for organisations or start-ups that don’t have a war chest to roll out on an advertising campaign. While optimising one’s website according to the pre-existing SEO norms is a daunting task in itself, one must not do it on a project basis as the results albeit fruitful takes a considerable amount of time. Though companies find it hard to figure out the starting point, one must know that carrying out SEO activities effectively can reap great rewards.
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