Launching a start-up is a commendable feat. Evading the words of discouragement, fighting the odds, and chasing the dream are just a few of the aspects that one goes through while launching their startups. Though launching a start-up is an achievement in itself, one must realize that it is just the beginning. All aspiring entrepreneurs aim at building a product that solves a problem and drives revenue but make the mistake of not marketing it on the digital platforms, which comes back to bite them later.
Though it is not expected from every aspiring entrepreneur to be up to date with all the changing trends in the digital marketing space, it is advantageous to know about each of the features in the digital marketing medium and its significance. To help you in this ordeal, we’ve listed down the 5 things that you ought to understand in digital marketing before employing it in your business.
1. Digital Marketing is not all about ads
Before one steps into the mammoth field of digital marketing, it is essential for every entrepreneur to understand that one can market their organization organically as well. We live in a world where businesses can reap great benefits through a good word of mouth. By having an indomitable digital presence across all the social platforms, brands can build a good audience base, which can directly lead to profitability. By posting regularly, brands can have the advantage of increasing their engagement, which is known to be one of the most driving factors for web visibility. Along the same, one can increase their stronghold on the digital space by interacting with the consumers. Everyone likes a brand/organisation that gives a personalized experience to its consumers along with having engaging posts across various social platforms.
2. Responsive websites are a must
Never undermine the influence a good website has on the minds of the consumers. A consumer has a perception of the brand in the first 15 seconds. It is also imperative for one to bear in mind that 80% of the user never returns back to the website if it isn’t engaging enough. While these facets showcase the importance of a good, user-friendly website, a responsive website has become a norm considering the gigantic number of people who are accessing the world of internet through various devices. Recently, Google has stated that the mobile search has surpassed desktop search in more than 10 countries. In 2017 consumers are focusing on a seamless experience across all platforms, which stresses the need of a responsive website that caters to the needs of every audience.
Technology & marketing strategies are never constant, and see a change on a daily basis. To keep a tab of all the changing digital marketing strategies in the start-up world, follow us.
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