Agriculture is back in the news yet again. Right from politicians declaring loan waivers to appease their vote banks to farmers coming out on the streets to protest for their rights, the volatility of the profession is on full display for one and all to witness. If you own or plan to own an agri-startup of your own, you might be wondering as to how such volatility could affect you or your agriculture-based business startup. Read on for a few tips of our own to tackle the many pressures of this rapidly growing field!
Flexible future plans give the best results:
Having a Plan-B is an irreplaceable prerequisite for agri-startup owners. This is primarily due to the fact that the agricultural profession is prone to a variety of risks such as Weather Risks, Biological Risks, Price Risks, Labor and Health Risks or even Policy and Political Risks; all of which are unpredictable [Source]. This is where a flexible future plan that takes into account all possible risks – while making an effort to mitigate them as much as possible (by providing a larger variety of services) – steps in to save the day.
Risk management is easier with diversification:
It is a wise idea for agri-startup owners to diminish their risks by offering a variety of services to a variety of clients. For instance, an organisation that caters to the needs of both rice and cotton farmers would be better able to navigate a bad season being faced by rice farmers – to seamlessly keep serving cotton farmers in the meantime – thereby having a consistent revenue source.
Marketing customised to benefit farmers works wonders:
If your agri-startup is based in a place as diverse in cultures and traditions as India, you’d better be well equipped with equally diverse plans to market yourself. For instance, most farmers in India can be approached directly in the ‘weekly markets’ which are popular throughout the country. Similarly, traditional agriculture-based festivals such as Pongal (Tamil Nadu), Bihu (Assam), Baisakhi (Punjab) or Makar Sankranti (Maharashtra) are the best times to market one’s agriculture-centric product in that particular state. It is important to ensure that the marketing communication for all of these festivals is customised and tailored to match the flavor, language and type of festival. Having a local connect can go a long way in making sure that your agri-startup reaches great heights and market recognition.
Right use of mobile communication platforms helps:
Mobile communication technologies are rapidly altering the farming landscape all across India. Consequently, it would be a smart move for agriculture-based new startups to take note and strategize accordingly. Take for instance, the weather app Skymet which claims to measure, predict and limit climate risk to agriculture. Not only have they chosen a field that is of utmost importance to farmers, they’ve also developed an equally smooth and simple interface that enables their app to be used easily and productively by their respective target audiences.
Innovations are more important than you think:
Even though they are a demographic primarily based in rural areas, farmers are suckers for good innovations and useful business ideas. This has caused all manner of agricultural startups to bring in new technology, creative ideas and impactful products for the benefit of farmers. These include e-commerce platforms for the farming community, web and mobile applications, as well as powerful training solutions [Source]. The more your innovation caters to helping solve a farmer’s everyday problems, the more you can be sure of it helping you to deal with the volatile agricultural environment and related scenarios.
We hope that this little overview of startup business ideas helps you to find the right niche for your agri-startup. We wish you good luck in bringing happiness and prosperity to the world of farmers, while reaching the same goals yourself!
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