Venturing into uncharted business territory by launching your very own tech startups can be a daunting task indeed, especially so when you’re from a country such as India that ranks 3rd in tech-startup exits globally. This is particularly so when your competitors are as smart and technologically advanced as yourselves. What is it that you can then do in order to minimise the risks and maximise the benefits? Here are 5 useful tips from our very own experts!
5. Inspiration makes all the difference:
When Steve Jobs founded Apple, he realised that success comes from doing what one believes to be great work. As a result, be it the year 2007 when the iPhone was first launched to the year 2015 when Apple Watch was first launched – the customer satisfaction levels continued to be things fall in place automatically. From a startup’s perspective, this means havin well above 90% every single time. When you have a powerful inspiration behind what you do, other g powerful business ideas that you truly believe would make a difference to people’s lives and resonate with their expectations. Ultimately, it isn’t about how advanced your technology is – but how useful your product or service is to the very people you’re marketing it to.
4. It pays to be multifaceted:
The pace at which technology evolves is often too fast than what one can contend with. Which is why successful tech startups tend to offer multiple technological solutions at the same time. In this way, even if one aspect of their business has to deal with unexpected technological changes, the other aspects are able to balance it out in order to continue generating a sufficient amount of revenue for the business. It is useful to know that the majority of the 1,200 new startups are B2C (Business-to-Consumer) with their primary presence across e-commerce, consumer services and aggregators.
3. Be visible or go unnoticed:
Visibility is crucial for any business, with it being the second most important priority of businesses globally. This is true especially in the case of technology-based startups where it is essential to keep reminding people of one’s USP (Unique Selling Proposition) frequently in order to make one’s offering stand out amongst highly similar offerings from one’s competitors. Just in case one’s startup is unable to afford professional services for marketing and advertising, they can still do a lot by using social media platforms such as Facebook and Twitter to their benefit. More often than not, this is the secret sauce that goes into making tech startups successful.
2. Flexibility makes all the difference:
A flexible tech startup is one that is scalable, resourceful and able to come up with the best new business ideas. Right from being able to meet one’s clients’ ever changing demands to being able to survive in a market that changes hue at a moment’s notice; a tech startup needs to have its priorities sorted and its work schedules at their flexible best. Successful tech startups are easily able to shift their sails to match the changing tides of market forces and client demands, thus offering the very best of experiences to their customers.
1. Own it or get disowned:
Ownership is the crucial factor that sets successful tech startups apart from their less-successful peers. A startup oriented toward achieving success is one that volunteers to do things differently. Right from going the extra mile to simplify processes and save money; to coming up with innovative ideas to execute plans flawlessly; successful tech startups take ownership to ensure that their offerings beat those of their competitors at all times.
We hope you found this success guide for tech startups useful. If you liked this one, we would also recommend that you go check out this handy guide for technopreneurs as well. Happy entrepreneurship!
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