Startup:The rapid growth witnessed by traditional Indian science brands like Patanjali Ayurved has highlighted that there is a great demand for traditional Indian products amongst the Indian consumer. The market is huge in itself and is ever growing as people’s interest in homegrown products continues to increase at a rapid pace. If you too have established new startups that deal with traditional Indian products, now is a great idea to learn what you could do differently or better than your competitors! Read on for more…
4. Repackage your products and services:
Even if you own a traditional brand, it makes sense for you to package/repackage your goods and services in a way so as to be appealing, both visually as well as aesthetically. This is primarily because people create a positive or negative association with your brand based upon their first impression of it. As a result, being seen as old and dated doesn’t work too well for your brand – even if it’s traditional in nature – in a market where every other brand is consistently attempting to look fresh and youthful through their versatile business ideas.
3. Sell the core benefit of going traditional:
Brands establishing themselves in the traditional products’ domain are known to consistently reiterate the idea that being traditional doesn’t necessarily equate to being ‘old-fashioned’. Accordingly, successful brands in this sector are well aware that they need to sell the benefits of going traditional to their audiences – especially the idea that our traditions stemmed from scientifically accepted and proven ideas of the past and not from mere folklore.
2. Establish a connect with the modern consumer:
The right way to carve a niche space in the minds of young, new-age consumers is to address their issues and speak about their problems. It pays for startups in the traditional products domain to be relatable in context with the situations and problems of the modern consumer such as lifestyle problems, stress related diseases and other things that matter to this customer base. The idea that certain traditional products and services can resolve the said problems can be highly appealing to the target audiences and consumers of the given startup.
1. Give your startup time to get established and accepted:
The best of brands in the world took their own time to evolve and transform into the big brands that they have become today. Similarly, your brand too will require time, nurturing and growing acceptance amongst consumers to eventually be recognized as a brand in the same league as that of the big brands. Knowing this and being patient about the process can go a long way in laying the right foundation towards establishing your organization.
We hope that you found our advice for tradition-based product and service startups useful and productivity enhancing. We’ll conclude with wishing your startup the very best of luck in making it big!
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