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3 min readWhat Does It Take To Become A Successful Technopreneur?


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As a force that makes the world go round, technology can be quite a powerful and versatile transformational tool. When it comes to managing tech-based startups, however; an organisation’s success greatly depends upon the abilities of the technopreneur to navigate the technological landscape with their quick wit and resourcefulness. If you too, plan on building and nurturing a successful tech startup, it would do you well to have a look at these insightful success sutras from other tech startup founders who have managed to achieve exactly the same:

Step Into the Shoes of Your Prospective Clientele:
Thinking that you know your prospective clients isn’t the same as actually knowing them. Which is why more new startups dedicatedly research their client’s technological tastes and choices, the closer they come to the possibility of developing successful products/offerings tailored to meet their clients’ demands. At the very minimum, your product or offering should be one that exactly meets your prospective client’s requirements. Any less than that and you might as well be flushing your startup funds down the drain straight away.

Good Marketing is Half the Battle Won:
Word-of-mouth publicity is more often than not akin to winning a lottery! Even if your business ideas have bloomed into the very best of technological products/offerings, chances are that they won’t make it too far in the real world without considerable marketing efforts on your part.

It is never a bad idea to reserve a significant portion of your startup’s funding for major marketing and promotional efforts; you’ll find that doing so is well worth the money. One only needs to look at apps such as Paytm to know why smart marketing (done in the right place and at the right time) done even by new startups, can fetch wonderful results for an organisation.

Technopreneur marketing



Testing is Your Greatest Strength:

Testing is the only conceivable way to know your product or offering in-and-out well before someone else does. The more you test your product and its functions, the lesser would your prospective clients, competitors and reviewers have to do it for you. And trust us, you don’t really want to have them doing so before you do.

Feedback is Your Bread-n-Butter:

Not everyone can design the perfect product or offering in their very first attempt. If you can, well then, that’s good for you! If you’re less than the genius business entrepreneur or technopreneur described earlier, however, don’t worry – you can trust the feedback processes to help you do exactly that! The more you listen to and learn from your actual clients; the closer you get to developing the perfect product or offering that satisfies your clients as well as brings in the goodwill! A noteworthy instance of this is an MVP or Most Valuable Product – a technological product or offering built using a minimum of effort and maximum of learning about customers. A fine example of the same would be a One Plus phone — which tries to give its consumers the most amount of in-demand features possible without compromising on factors such as price or overall product quality.

We’re pretty sure that any technopreneur looking to make it big can benefit greatly by following these simple success sutras and business ideas. Ultimately, a solid foundation is the prelude to success and greatness, is it not?

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