‘How should I do digital marketing for my start-up?’
It was a question that was asked by the founder of an up-and-coming e-Commerce start-up from Mumbai. With a business model much like that of ‘Tanishq’s CaratLane, this young entrepreneur stepped into the domain of artistic & fashionable jewelry.
The idea is simple! Much hasn’t changed in the concept of e-Commerce as such. Like every other start-up venture, they also sell items which are designed by some third-party designers on their own e-Commerce platform. Pretty straight forward, right?
No hassle of working on the product, manufacturing or acquiring required materials or anything. They simply ‘Outsourced’ that craft to the people in ornament designing domain and decided to stick with the selling part. That’s a smart choice!
It is start-up 101- “Identify what you are insanely good at & stick to it, while delegating the part you are ‘not-so-good-at’ to the experts!”
Which is why the answer to the question in the title is- You outsource it!
A lot of start–ups want themselves to be known out there and they seek the incredible effectiveness of digital marketing. In this article of Pick My Story, we will try to convince you with 3 reasons as to why you should definitely outsource digital marketing for your start-up.
Reason 1: Time is money!
Post a comment down below if you are someone who often feels there aren’t enough hours in the day to finish all of the tasks on your plate. After all there are only 24 hours in a day and being an entrepreneur comes with always running low on time.
Start–ups run in a different time zone than the normal one. They thrive by doing more with less resources & time. They reply on their speed, focus and vision to grow. Startups aim to disrupt rapidly despite financial crunches, smaller workforce and scarcer resources.
In spite of knowing that time is the lifeblood of innovation, a bunch of business entrepreneurs miss out on systematic and strategic time management. Thus, wasting something that is so precious & irreversible by doing something that clearly isn’t your domain is not the smartest choice!
Outsourcing your digital marketing requirements to experts helps you in focusing on the things which matter the most & requires your attention. It’ll enable you in being precision-focused on the growth of your startup and increase revenue.
Reason 2: Speaking of Money…
Having a strong financial stance is the backbone of any & every business venture. As they say, ‘it takes money to make money’! Your startup won’t last much longer if you are not generating enough money out of it. Whatever amount of resources you are investing, you must get a return on it.
Hiring a digital marketing expert ensures that the funds will be invested properly. The marketing specialist will focus on leads generation and make sure you get the results you paid for. It not only helps you save time and money, but also guarantees a good ROI.
Reason 3: Get more with less:
Handling your digital marketing in-house might make it tough to use all the digital channels available to grow your business. First of all, you need to understand that digital marketing is not a one-shot activity. It’s a system that comprises of several activities such as PPC, SEO, SEM, SMO, etc.
If you are thinking about getting it done in-house then you will need to hire multiple resources. The amount that you will pay after outsourcing your digital marketing requirements will be much lesser than that of hiring full-time employees. Not to mention the working capital added with the infrastructure cost will be much higher than what you will pay a digital marketing agency.
Running a start-up is not about doing all by yourself. It’s about knowing what you are exceptionally good at and can be tenaciously passionate about. There are some things which you can do impeccably and for everything else, there’s outsourcing!
Let us know by dropping a comment whether you agree with us or not. Stay tuned for some more startup tips!
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